Demystifying Sessionization; Why It Matters.
Have you ever received a push notifications out of nowhere that reminds you to purchase that pack of detergent that you always bought monthly but somehow forgot to this month?
Have you ever marveled at how your go-to websites seem to anticipate your preferences, almost like they can read your mind?
Does it makes you wonder how websites and apps keep track of your activities?
Well, it’s not magic — that’s where event tracking and sessionization comes into play.
Welcome to the digital realm, where every click, scroll, and interaction leaves a digital footprint. In this article, let’s break down the concept and explain why it’s something you should care about, even if you’re not into digital tech🎊
Understanding Sessionization
Think of everyone’s online journey as a library with a huge collection of books, and imagine your online journey as a storybook with a series of pages and chapters — each pages being an action (page views, clicks, and time spent) you take in the website/app, each chapter being a session (a series of sequential actions).
In actual reality unfortunately, the way those pages are stored is not that neat. The library is a mountain of pages that’s not sorted out, there is no chapter defined, and it’s now being mixed with pages from other books. The only information we have is the page number, the content of the page, and the book title.
Sessionization is basically an act of organizing those pages into chapters, chapters into a book. Making sense of your digital adventure. Helping the websites/apps understand your online story better by looking at the time you spend, the pages you visit, and the actions you take. Providing valuable insights into your online behaviors.
Importance of Sessionization
Let’s dive into concrete examples to make the concept more relatable. Have you ever noticed how streaming platforms recommend movies based on your viewing history? Or how your favorite e-commerce site suggests products aligned with your tastes? That’s the magic of sessionization — tailoring all your past activities to enhance your present experience, that will then be a basis for a personalized and enjoyable digital encounter.
Those websites and apps track the actions that you did, build it into sessions, and helps makes recommendation based on that. The more you do those actions, the more they are weighted as something that’s important for you.
Now, you might be wondering, why is this relevant to you? Simply put, sessionization is the secret sauce behind the personalized touch in your online interactions. It helps businesses comprehend your likes and dislikes, streamlining their operations while enhancing your online experience. It’s akin to having a knowledgeable guide on your digital journey, ensuring that every step is tailored to your preferences.
Summary
In conclusion, sessionization might sound like a sophisticated term, but at its core, it’s all about making your online experience more enjoyable and helping businesses understand your needs. So, whether you’re shopping online, streaming music, or simply browsing, remember — sessionization is the behind-the-scenes hero, orchestrating a seamless and personalized digital symphony. Embrace the enhanced online journey that awaits you!
I’m planning this article as the first part of a bigger series on Sessionization, where I will try to touch both the general concept and technical aspect of event tracking and user sessions.
Feel free to leave a comment if you want a deeper dive on a certain concept, angle, or details of Sessionization.
Thank you!
